What are the best free Google tools I should rely on for local SEO instead of paying for expensive monthly packages from traditional marketing agencies?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the best free Google tools I should rely on for local SEO instead of paying for expensive monthly packages from traditional marketing agencies?
1 real search · 1 real-search pass
Google free tools local SEO Google Business Profile Search Console Analytics Keyword Planner Trends Looker Studio PageSpeed officialGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google free tools local SEO Google Business Profile Search Console Analytics Keyword Planner Trends Looker Studio PageSpeed official Google ↗
- Manage your Business Profile · google.com
- Open Search Console · search.google.com
- Open Google Analytics · analytics.google.com
- Open Keyword Planner · ads.google.com
- Open Google Trends · trends.google.com
- Test your website · pagespeed.web.dev
- Open reporting dashboard · lookerstudio.google.com
- Using Search Console and Google Analytics Data for SEO | Google Search Central | Documentation | Google for Developers · developers.google.com
- Welcome to Data Studio | Google Cloud Documentation · docs.cloud.google.com
- Test structured data · search.google.com