What are the mandatory GDPR and CAN-SPAM compliance requirements for triggered email workflows when targeting European enterprise accounts from the US?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the mandatory GDPR and CAN-SPAM compliance requirements for triggered email workflows when targeting European enterprise accounts from the US?
4 real searches · 1 real-search pass
European Commission GDPR direct marketing legitimate interests Article 21 ePrivacy B2B email marketing consent national rules official guidanceGoogle ↗
OBSERVEDOther / navigational
FTC CAN-SPAM Act compliance guide business email requirements officialGoogle ↗
OBSERVEDInstruction
EDPB guidelines direct marketing GDPR legitimate interests email marketing Article 21 officialGoogle ↗
OBSERVEDOther / navigational
European Commission GDPR international data transfers US standard contractual clauses officialGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
European Commission GDPR direct marketing legitimate interests Article 21 ePrivacy B2B email marketing consent national rules official guidance Google ↗
FTC CAN-SPAM Act compliance guide business email requirements official Google ↗
EDPB guidelines direct marketing GDPR legitimate interests email marketing Article 21 official Google ↗
European Commission GDPR international data transfers US standard contractual clauses official Google ↗
- 109. According to Recital 47 GDPR, the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. Direct marketing is not defined in the GDPR. However, CJEU case law suggests that personalised advertising could be considered a form of direct marketing.¹²⁶ Moreover, the CJEU has interpreted the notion of communication for direct marketing purposes under the ePrivacy Directive,¹²⁷ which is closely linked to the GDPR¹²⁸ and regulates the send · edpb.europa.eu
- Legal grounds for processing data · commission.europa.eu
- Dealing with requests from individuals · commission.europa.eu
- Data protection under GDPR · europa.eu
- International data transfers | Data protection guide for small business · edpb.europa.eu
- Standard Contractual Clauses (SCC) · commission.europa.eu
- Application of the GDPR · commission.europa.eu
- Verordnung - 2016/679 - EN - gdpr · eur-lex.europa.eu
- Directive - 2002/58 - EN - eprivacy directive · eur-lex.europa.eu
- Business-to-business marketing · ico.org.uk
- Digital direct marketing · autoriteitpersoonsgegevens.nl
- Marketing and data protection in detail · ico.org.uk
- CAN-SPAM Act: A Compliance Guide for Business · ftc.gov
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
European Commission GDPR direct marketing legitimate interests Article 21 ePrivacy B2B email marketing consent national rules official guidance OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
FTC CAN-SPAM Act compliance guide business email requirements official OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
EDPB guidelines direct marketing GDPR legitimate interests email marketing Article 21 official OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
European Commission GDPR international data transfers US standard contractual clauses official OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |