What is the current methodology for auditing Google Shopping ad costs to lower my non-converting search term impression share without hurting ROAS on our high-margin SKU catalog?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the current methodology for auditing Google Shopping ad costs to lower my non-converting search term impression share without hurting ROAS on our high-margin SKU catalog?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads Shopping search terms report negative keywords impression share Performance Max search term insights 2026 methodology Google ↗
Google Ads target ROAS value rules product margin custom labels Shopping campaigns profitability best practices Google ↗
- About the search terms report · support.google.com
- About search terms insights · support.google.com
- Get negative keyword ideas using the search terms report · support.google.com
- Answering Your Top Questions About Performance Max · business.google.com
- Set up Target ROAS bidding for Shopping campaigns · support.google.com
- Copia de Maximise Growth with Data · thinkwithgoogle.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads Shopping search terms report negative keywords impression share Performance Max search term insights 2026 methodology OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Google Ads target ROAS value rules product margin custom labels Shopping campaigns profitability best practices OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |