What is the exact UTM parameter naming convention and lowercase enforcement rule set we should enforce across all paid social campaigns to prevent dirty attribution data?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the exact UTM parameter naming convention and lowercase enforcement rule set we should enforce across all paid social campaigns to prevent dirty attribution data?
1 real search · 1 real-search pass
Google Analytics UTM parameters campaign source medium naming conventions lowercase case sensitive best practices paid socialGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics UTM parameters campaign source medium naming conventions lowercase case sensitive best practices paid social Google ↗
- URL builders: Collect campaign data with custom URLs · support.google.com
- UTM Tracking Recommendations and Best Practices · 20966524.fs1.hubspotusercontent-na1.net
- UTM parameters for social media: a naming convention GA4 classifies correctly · postora.org