Can you check if The Ordinary niacinamide serum is currently certified cruelty-free by Leaping Bunny or if their parent company changed testing policies?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you check if The Ordinary niacinamide serum is currently certified cruelty-free by Leaping Bunny or if their parent company changed testing policies?
3 real searches · 1 real-search pass
The Ordinary Leaping Bunny certification current 2026 cruelty free parent company Estée Lauder animal testing policy changesGoogle ↗
OBSERVEDReason
Leaping Bunny company search The Ordinary DECIEM certification official directoryGoogle ↗
OBSERVEDOther / navigational
Estée Lauder Companies animal testing policy China 2026 official statementGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
The Ordinary Leaping Bunny certification current 2026 cruelty free parent company Estée Lauder animal testing policy changes Google ↗
Leaping Bunny company search The Ordinary DECIEM certification official directory Google ↗
Estée Lauder Companies animal testing policy China 2026 official statement Google ↗
- Our relationship with Animals · theordinary.com
- Frequently Asked Questions | The Ordinary · theordinary.com
- Animal Testing · elcompanies.com
- Is The Ordinary cruelty-free? Certifications and sources · findfeny.com
- Is The Ordinary vegan? Who owns The Ordinary? · ownedbywho.co.uk
- [PSA] - the ordinary is no longer cruelty free /leaping beauty certified · reddit.com
- Is Estée Lauder Cruelty-Free? · crueltyfree.peta.org
- Is The Ordinary Cruelty-Free? · crueltyfree.peta.org
- Our Relationship with Animals | DECIEM | DECIEM The Abnormal Beauty Company · deciem.com
- Company FAQ · leapingbunny.org
- Home · leapingbunny.org
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
The Ordinary Leaping Bunny certification current 2026 cruelty free parent company Estée Lauder animal testing policy changes OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Leaping Bunny company search The Ordinary DECIEM certification official directory OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Estée Lauder Companies animal testing policy China 2026 official statement OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |