I need to convince my client to stop wasting money on failing PPC ads and pivot to organic search starting today, so what are the best talking points and current statistics to use?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I need to convince my client to stop wasting money on failing PPC ads and pivot to organic search starting today, so what are the best talking points and current statistics to use?
3 real searches · 1 real-search pass
2026 organic search vs paid search statistics Google click share zero-click search SEO ROI latest 2026Google ↗
OBSERVEDComparison
2025 2026 Google organic clicks paid search click through rate study SparkToro zero click search statisticsGoogle ↗
OBSERVEDReason
SEO ROI benchmark organic search customer acquisition cost compared paid search 2025 studyGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 organic search vs paid search statistics Google click share zero-click search SEO ROI latest 2026 Google ↗
2025 2026 Google organic clicks paid search click through rate study SparkToro zero click search statistics Google ↗
SEO ROI benchmark organic search customer acquisition cost compared paid search 2025 study Google ↗
- Organic search traffic is down 2.5% YoY, new data shows · searchengineland.com
- Digital Benchmarks by Industry: PPC · wordstream.com
- SEO Benchmarks 2026: Data From 1,160 Websites · smartsites.com
- In 2026, Less than One Third of Google Searches Still Send a Click · sparktoro.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 organic search vs paid search statistics Google click share zero-click search SEO ROI latest 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
2025 2026 Google organic clicks paid search click through rate study SparkToro zero click search statistics OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
SEO ROI benchmark organic search customer acquisition cost compared paid search 2025 study OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |