Real ChatGPT answer · index seedt9zavRNoxUgcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
My retired book club is starting a blog and we are wondering how to track whether our visitors are coming from AI search engines like Perplexity.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
My retired book club is starting a blog and we are wondering how to track whether our visitors are coming from AI search engines like Perplexity.
3 real searches · 1 real-search pass
2026 track AI search traffic website analytics Perplexity referral traffic Google Analytics 4 MatomoGoogle ↗
OBSERVEDOther / navigational
Google Analytics 4 traffic acquisition referral source medium report official documentationGoogle ↗
OBSERVEDReason
Matomo AI search traffic tracking Perplexity referral officialGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 track AI search traffic website analytics Perplexity referral traffic Google Analytics 4 Matomo OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Analytics 4 traffic acquisition referral source medium report official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Matomo AI search traffic tracking Perplexity referral official OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |