How has the debate between PPC and organic search changed recently in terms of cost and effectiveness for small local businesses?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How has the debate between PPC and organic search changed recently in terms of cost and effectiveness for small local businesses?
1 real search · 1 real-search pass
2026 Google Ads cost per click trends small local businesses local services SEO organic search AI Overviews zero click search effectivenessGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 Google Ads cost per click trends small local businesses local services SEO organic search AI Overviews zero click search effectiveness Google ↗
- Digital Benchmarks by Industry: PPC · wordstream.com
- Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry · wordstream.com
- Google zero-click searches reach 68% in early 2026: Study · searchengineland.com
- Small businesses confident about AI visibility · brightlocal.com