Real ChatGPT answer · index seedsMpvubyddfIcompleteMarketing and advertising · AI search and generative engine optimizationbrand
What are the biggest risks of shifting our content budget entirely from traditional SEO to generative engine optimization right now?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the biggest risks of shifting our content budget entirely from traditional SEO to generative engine optimization right now?
3 real searches · 1 real-search pass
2026 generative engine optimization GEO risks AI search citations traffic SEO zero click research platform changes measurementGoogle ↗
OBSERVEDConsequence
Google AI Overviews organic click-through traffic study 2025 2026 Pew research AI search referrals publishersGoogle ↗
OBSERVEDReason
OpenAI ChatGPT search publishers referral traffic citations documentation 2026Google ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 generative engine optimization GEO risks AI search citations traffic SEO zero click research platform changes measurement Google ↗
Google AI Overviews organic click-through traffic study 2025 2026 Pew research AI search referrals publishers Google ↗
OpenAI ChatGPT search publishers referral traffic citations documentation 2026 Google ↗
- GEO starts with the question, not the answer · axios.com
- Do people click on links in Google AI summaries? · pewresearch.org
- AI in Search: Driving more queries and higher quality clicks · blog.google
- Searching the web with ChatGPT · help.openai.com
- Publishers and Developers - FAQ · help.openai.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 generative engine optimization GEO risks AI search citations traffic SEO zero click research platform changes measurement OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Google AI Overviews organic click-through traffic study 2025 2026 Pew research AI search referrals publishers OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
OpenAI ChatGPT search publishers referral traffic citations documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |