Real ChatGPT answer · index seedsArS3UaDyy4completeMarketing and advertising · ad platformscommercial
Can you compare the user interfaces of the leading programmatic display buying platforms for someone used to running social ads?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you compare the user interfaces of the leading programmatic display buying platforms for someone used to running social ads?
9 real searches · 1 real-search pass
2026 leading demand-side platforms UI campaign management interface DV360 The Trade Desk Amazon DSP StackAdapt Yahoo DSP features workflowGoogle ↗
OBSERVEDOther / navigational
DV360 campaign manager insertion order line item creative interface official helpGoogle ↗
OBSERVEDOther / navigational
The Trade Desk Kokai platform UI campaign ad group audience creative officialGoogle ↗
OBSERVEDOther / navigational
Amazon DSP advertising console campaign line item creative audience interface officialGoogle ↗
OBSERVEDOther / navigational
StackAdapt platform campaign workflow interface native display officialGoogle ↗
OBSERVEDComparison
site:support.google.com/displayvideo DV360 campaign insertion order line item structure targeting interfaceGoogle ↗
OBSERVEDOther / navigational
site:advertising.amazon.com Amazon DSP campaign manager line items creatives audiences reporting consoleGoogle ↗
OBSERVEDOther / navigational
site:stackadapt.com platform campaign management dashboard audience targeting reporting interfaceGoogle ↗
OBSERVEDOther / navigational
site:basis.com platform unified workflow campaign management dashboard programmatic social searchGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (9)
Classes come from the query-classifier (a local Laya model). 7 of 9 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT9 real searches · gpt-6
2026 leading demand-side platforms UI campaign management interface DV360 The Trade Desk Amazon DSP StackAdapt Yahoo DSP features workflow Google ↗
DV360 campaign manager insertion order line item creative interface official help Google ↗
The Trade Desk Kokai platform UI campaign ad group audience creative official Google ↗
Amazon DSP advertising console campaign line item creative audience interface official Google ↗
StackAdapt platform campaign workflow interface native display official Google ↗
site:support.google.com/displayvideo DV360 campaign insertion order line item structure targeting interface Google ↗
site:advertising.amazon.com Amazon DSP campaign manager line items creatives audiences reporting console Google ↗
site:stackadapt.com platform campaign management dashboard audience targeting reporting interface Google ↗
site:basis.com platform unified workflow campaign management dashboard programmatic social search Google ↗
- As competition between DSPs increases, buyers consider options · digiday.com
- I Reviewed the 7 Best Demand-Side Platforms (DSPs) for 2026 · learn.g2.com
- Best DSP for Agencies in 2026: Top Platforms Compared · basis.com
- Create a campaign · support.google.com
- Create an insertion order · support.google.com
- Create a line item · support.google.com
- The Trade Desk, Inc. - The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai · investors.thetradedesk.com
- The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform · adexchanger.com
- New Kokai workflows are here · thetradedesk.com
Semantic map
Every query placed by meaning (EmbeddingGemma 2, 256-d). Shaded regions are topics, nearby points are near-paraphrases, and a circle's size is how often the query came back.
Colour
SimulatedReal search
Hover a query to see its counterpart · zoom with Ctrl/⌘ + scroll, a pinch, double-click or +
Queries
9 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 leading demand-side platforms UI campaign management interface DV360 The Trade Desk Amazon DSP StackAdapt Yahoo DSP features workflow OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
DV360 campaign manager insertion order line item creative interface official help OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
The Trade Desk Kokai platform UI campaign ad group audience creative official OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Amazon DSP advertising console campaign line item creative audience interface official OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
StackAdapt platform campaign workflow interface native display official OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
site:support.google.com/displayvideo DV360 campaign insertion order line item structure targeting interface OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
site:advertising.amazon.com Amazon DSP campaign manager line items creatives audiences reporting console OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
site:stackadapt.com platform campaign management dashboard audience targeting reporting interface OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
site:basis.com platform unified workflow campaign management dashboard programmatic social search OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |