Real ChatGPT answer · index seedrwsGoaLZ5cYcompleteMarketing and advertising · AI search and generative engine optimizationhowto
We need to implement predictive click-through rate modeling for our programmatic SEO pages, so what data inputs and formulas should we use?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We need to implement predictive click-through rate modeling for our programmatic SEO pages, so what data inputs and formulas should we use?
1 real search · 1 real-search pass
organic search click through rate prediction model features position bias Google Search Console CTR modeling research gradient boosted treesGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model).
Searches and sources
ChatGPT1 real searches · gpt-6
organic search click through rate prediction model features position bias Google Search Console CTR modeling research gradient boosted trees Google ↗
- Drivers and prediction of organic search engine CTR: Improving and understanding predictions through model interpretation · run.unl.pt
- 2022-23_Fall_49594 · run.unl.pt
- Device-dependent click-through rate estimation in Google organic search results based on clicks and impressions data | Aslib Journal of Information Management · emerald.com
- Estimating Position Bias without Intrusive Interventions · research.google