Real ChatGPT answer · index seedrZ5j2yxovVAcompleteMarketing and advertising · AI search and generative engine optimizationbrand
What are the main signs that a drop in organic search traffic is actually caused by AI summaries instead of a Google penalty
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the main signs that a drop in organic search traffic is actually caused by AI summaries instead of a Google penalty
3 real searches · 1 real-search pass
Google Search Central AI Overviews clicks impressions Search Console documentation site ownersGoogle ↗
OBSERVEDReason
Google Search Console manual actions security issues ranking drop documentationGoogle ↗
OBSERVEDInstruction
Google Search Console performance report clicks impressions average position documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central AI Overviews clicks impressions Search Console documentation site owners Google ↗
Google Search Console manual actions security issues ranking drop documentation Google ↗
Google Search Console performance report clicks impressions average position documentation Google ↗
- New opportunities, control and insights for website owners · blog.google
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- What are impressions, position, and clicks? · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central AI Overviews clicks impressions Search Console documentation site owners OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Console manual actions security issues ranking drop documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Search Console performance report clicks impressions average position documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |