Real ChatGPT answer · index seedrXBUfC3wSTwcompleteMarketing and advertising · AI search and generative engine optimizationinformational
What is generative engine optimization and how does it differ from traditional SEO tactics taught in my university digital marketing textbooks?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is generative engine optimization and how does it differ from traditional SEO tactics taught in my university digital marketing textbooks?
3 real searches · 1 real-search pass
generative engine optimization research paper GEO Princeton 2024 definition tactics citations authoritative sourcesGoogle ↗
OBSERVEDDefinition
Google Search Central AI features website owners SEO guidance AI Overviews content best practicesGoogle ↗
OBSERVEDOther / navigational
Microsoft Bing generative search SEO webmaster guidelines AI answers citationsGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
generative engine optimization research paper GEO Princeton 2024 definition tactics citations authoritative sources Google ↗
Google Search Central AI features website owners SEO guidance AI Overviews content best practices Google ↗
Microsoft Bing generative search SEO webmaster guidelines AI answers citations Google ↗
- AI Performance · bing.com
- GEO: Generative Engine Optimization · collaborate.princeton.edu
- GEO: Generative Engine Optimization | Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining · doi.org
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
generative engine optimization research paper GEO Princeton 2024 definition tactics citations authoritative sources OBSERVED | Google ↗ AI Mode ↗ | — | Definition | — | — | 1x of 1 | |
Google Search Central AI features website owners SEO guidance AI Overviews content best practices OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Microsoft Bing generative search SEO webmaster guidelines AI answers citations OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |