Real ChatGPT answer · index seedrIKNONc3fRgcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Is it better to optimize our existing blog content for Perplexity or rewrite everything from scratch for ChatGPT Search to save our traffic
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is it better to optimize our existing blog content for Perplexity or rewrite everything from scratch for ChatGPT Search to save our traffic
3 real searches · 1 real-search pass
2026 ChatGPT Search website publisher guidance OAI search crawler OAI-SearchBot content visibilityGoogle ↗
OBSERVEDOther / navigational
Perplexity publisher guidelines crawler PerplexityBot content citation SEOGoogle ↗
OBSERVEDReason
AI search traffic impact existing SEO content optimization vs rewriting content study 2025 2026Google ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 ChatGPT Search website publisher guidance OAI search crawler OAI-SearchBot content visibility Google ↗
Perplexity publisher guidelines crawler PerplexityBot content citation SEO Google ↗
AI search traffic impact existing SEO content optimization vs rewriting content study 2025 2026 Google ↗
- How We Built a Content Optimization Tool for AI Search [Study] · semrush.com
- Overview of OpenAI Crawlers · developers.openai.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 ChatGPT Search website publisher guidance OAI search crawler OAI-SearchBot content visibility OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Perplexity publisher guidelines crawler PerplexityBot content citation SEO OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
AI search traffic impact existing SEO content optimization vs rewriting content study 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |