How do I run a comprehensive analytics audit on our Google Ads and GA4 connection to stop wasting money on bad traffic
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I run a comprehensive analytics audit on our Google Ads and GA4 connection to stop wasting money on bad traffic
3 real searches · 1 real-search pass
Google Ads GA4 link audit auto-tagging conversions enhanced conversions Google Analytics 4 official documentationGoogle ↗
OBSERVEDReason
GA4 traffic acquisition unwanted referrals internal traffic bot filtering Google Analytics official documentationGoogle ↗
OBSERVEDReason
Google Ads invalid clicks traffic quality official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Ads GA4 link audit auto-tagging conversions enhanced conversions Google Analytics 4 official documentation Google ↗
GA4 traffic acquisition unwanted referrals internal traffic bot filtering Google Analytics official documentation Google ↗
Google Ads invalid clicks traffic quality official documentation Google ↗
- About auto-tagging · support.google.com
- Set up enhanced conversions for web using Google Tag Manager · support.google.com
- About invalid traffic · support.google.com
- Identify unwanted referrals · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads GA4 link audit auto-tagging conversions enhanced conversions Google Analytics 4 official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GA4 traffic acquisition unwanted referrals internal traffic bot filtering Google Analytics official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Ads invalid clicks traffic quality official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |