What distinguishes the audience retention metrics of narrative audio journalism like The Daily from unstructured conversational interview podcasts?
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What distinguishes the audience retention metrics of narrative audio journalism like The Daily from unstructured conversational interview podcasts?
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podcast audience retention narrative storytelling completion rates interview podcasts listener drop off research The DailyGoogle ↗
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podcast audience retention narrative storytelling completion rates interview podcasts listener drop off research The Daily Google ↗
- Our data suggest people keep listening to podcasts even if they’re very long | by Robert Wiblin · medium.com
- said they didn’t read enough stories to stay subscribed. But “when people start using us through audio, they use us more and they use us in a more stable way,” Mosbch says. The average completion rate for an audio story is 90% — enviably high for anyone in a newsroom who has watched a Chartbeat analytics dashboard as users abandon text stories a few paragraphs in. And because users hear a piece as part of a stream rather than clicking on a headline, members often listen to stories they wouldn’t · niemanreports.org
- How discourse concentration and content valence drive engagement with conversational content · sciencedirect.com