Real ChatGPT answer · index seedqxJYPHlVXnYcompleteMarketing and advertising · web analyticsinformational
What are the best practices for setting up UTM parameters on our marketing campaigns so tracking doesn't break across different platforms?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the best practices for setting up UTM parameters on our marketing campaigns so tracking doesn't break across different platforms?
2 real searches · 1 real-search pass
Google Analytics UTM parameters campaign URL builder best practices utm_source utm_medium utm_campaign documentation cross platform consistencyGoogle ↗
OBSERVEDInstruction
UTM parameter naming conventions lowercase consistency redirects URL encoding documentation marketing analyticsGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics UTM parameters campaign URL builder best practices utm_source utm_medium utm_campaign documentation cross platform consistency Google ↗
UTM parameter naming conventions lowercase consistency redirects URL encoding documentation marketing analytics Google ↗
- URL builders: Collect campaign data with custom URLs · support.google.com
- Best Practices for Setting Up UTM Parameters · experienceleague.adobe.com
- GOV.UK campaign tagging (UTM parameters) · docs.data-community.publishing.service.gov.uk
- UTM Tracking Recommendations and Best Practices · 20966524.fs1.hubspotusercontent-na1.net
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics UTM parameters campaign URL builder best practices utm_source utm_medium utm_campaign documentation cross platform consistency OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
UTM parameter naming conventions lowercase consistency redirects URL encoding documentation marketing analytics OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |