What is the current industry benchmark for email sequence open and reply rates when launching a cold re-engagement campaign for dormant leads over twelve months old?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the current industry benchmark for email sequence open and reply rates when launching a cold re-engagement campaign for dormant leads over twelve months old?
3 real searches · 1 real-search pass
2026 cold email benchmark report average reply rate open rate sequence emailGoogle ↗
OBSERVED
2025 2026 cold email benchmark average open rate reply rate sequence dormant leads re-engagement email campaignsGoogle ↗
OBSERVED
email re-engagement campaign benchmark dormant subscribers 12 months open click reply rate B2BGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 3 queries…
Searches and sources
ChatGPT3 real searches · gpt-6
2026 cold email benchmark report average reply rate open rate sequence email Google ↗
2025 2026 cold email benchmark average open rate reply rate sequence dormant leads re-engagement email campaigns Google ↗
email re-engagement campaign benchmark dormant subscribers 12 months open click reply rate B2B Google ↗
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- The State of Email Outreach · hunter.io
- B2B SaaS and B2B Email Nurture Benchmarks 2026 · growthspreeofficial.com
- B2B Email Engagement Benchmarks 2026 · tofuhq.com
- Updated Copy of Reactivation Email Case Studies 2024 · go.cmgroup.com
- Cold Email Benchmarks 2026: Original Data From 300K Emails · emailchaser.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 cold email benchmark report average reply rate open rate sequence email OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
2025 2026 cold email benchmark average open rate reply rate sequence dormant leads re-engagement email campaigns OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
email re-engagement campaign benchmark dormant subscribers 12 months open click reply rate B2B OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |