Real ChatGPT answer · index seedqMkpSCwNrtkcompleteMarketing and advertising · email marketingcommercial
What do open rates and click rates actually mean in my email marketing reports and what are good benchmarks right now
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What do open rates and click rates actually mean in my email marketing reports and what are good benchmarks right now
1 real search · 1 real-search pass
2026 email marketing benchmarks average open rate click rate industry report 2025 2026 Mailchimp Campaign Monitor Constant ContactGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 email marketing benchmarks average open rate click rate industry report 2025 2026 Mailchimp Campaign Monitor Constant Contact Google ↗
- Email Marketing Benchmark 2026: Open and Click Rates by Country and Industry · mailpro.com
- Email Marketing Benchmarks 2025: Is Your Open Rate on Track · mailerlite.com
- What Is a Good Open Rate for Email in 2026? · constantcontact.com
- Email Marketing Benchmarks & Industry Statistics · mailchimp.com