Real ChatGPT answer · index seedqCpbbFJbVjkcompleteMarketing and advertising · ad platformsinformational
What are the current best practices for negative keyword lists in X ad campaigns to prevent wasted spend on unrelated trending topics right now?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current best practices for negative keyword lists in X ad campaigns to prevent wasted spend on unrelated trending topics right now?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
X Ads negative keywords keyword exclusions best practices 2026 trending topics brand safety Google ↗
X Ads keyword targeting negative keywords exclusions official help 2026 Google ↗
- Keyword targeting · help.x.com
- Keyword targeting · business.x.com
- Products That Protect · help.x.com
- Keyword exclusion lists are meant as a brand safety mechanism for advertisers, to protect them from associations with content that has been determined to be unsafe by the advertiser. In theory, it seems logical and simple to employ keyword exclusion lists in campaigns. In practice, however, these exclusion lists are incredibly blunt instruments for achieving brand safety goals and have a myriad of unintended consequences for reach and distribution of digital advertising campaigns. · tagtoday.net
- Optimized Targeting · help.x.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
X Ads negative keywords keyword exclusions best practices 2026 trending topics brand safety OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
X Ads keyword targeting negative keywords exclusions official help 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |