Real ChatGPT answer · index seedq7duFSqncB4completeMarketing and advertising · ad platformscomparison
Looking at current market rates, are programmatic display buying platforms too expensive for local lead generation compared to standard search ads?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Looking at current market rates, are programmatic display buying platforms too expensive for local lead generation compared to standard search ads?
2 real searches · 1 real-search pass
2026 local advertising benchmarks Google search ads average CPC cost per lead local services programmatic display CPM CPC conversion rate benchmarksGoogle ↗
OBSERVEDComparison
2025 programmatic display advertising CPM benchmarks local lead generation display conversion rates versus paid searchGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 local advertising benchmarks Google search ads average CPC cost per lead local services programmatic display CPM CPC conversion rate benchmarks OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
2025 programmatic display advertising CPM benchmarks local lead generation display conversion rates versus paid search OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |