I am planning a direct mail flyer campaign for a local pizza place, what response rates should I realistically tell the owner to expect?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I am planning a direct mail flyer campaign for a local pizza place, what response rates should I realistically tell the owner to expect?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2025 direct mail response rate benchmarks household mail marketing response rate DMA Google ↗
restaurant direct mail coupon flyer response rate pizza marketing benchmark Google ↗
- Five Star Pizza Direct Mail Case Study · themailshark.com
- Direct Mail Response Rate by Industry · blog.crst.net
- Direct Mail for Restaurants: Strategies That Fill Tables · blog.crowdcompany.co
- Direct Mail Response Rates · crst.net
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 direct mail response rate benchmarks household mail marketing response rate DMA OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
restaurant direct mail coupon flyer response rate pizza marketing benchmark OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |