Why do benchmark email open rates vary so much across different industries right now and how should we adjust our budget goals?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why do benchmark email open rates vary so much across different industries right now and how should we adjust our budget goals?
1 real search · 1 real-search pass
2026 email marketing benchmark report open rates by industry privacy Apple Mail Protection benchmark 2025 2026Google ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 1 queries…
Searches and sources
ChatGPT1 real searches · gpt-6
2026 email marketing benchmark report open rates by industry privacy Apple Mail Protection benchmark 2025 2026 Google ↗
- Email Marketing Benchmarks 2025: Is Your Open Rate on Track · mailerlite.com
- Email Open Rate Benchmarks 2026: B2B by Industry · bebop.ai
- Email Marketing Benchmarks 2026 — Open Rates, CTR & ROI by Industry · open-rate.com
- 2026 Email · validity.com