How do marketing budgets typically split between PPC and organic search for regional service-based businesses trying to scale nationwide?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do marketing budgets typically split between PPC and organic search for regional service-based businesses trying to scale nationwide?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
PPC vs SEO budget allocation benchmarks local service businesses 2025 2026 paid search organic marketing budget Google ↗
Google Ads benchmarks home services cost per lead 2025 SEO local service business multi location strategy Google ↗
- 2025 Search Ad Benchmarks for Home Services (+Expert Tips & Insights) · localiq.com
- Our methodology · wordstream.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
PPC vs SEO budget allocation benchmarks local service businesses 2025 2026 paid search organic marketing budget OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Google Ads benchmarks home services cost per lead 2025 SEO local service business multi location strategy OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |