What user research methodologies work best during the discovery phase of a custom checkout design process for wholesale buyers with complex re-ordering workflows?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What user research methodologies work best during the discovery phase of a custom checkout design process for wholesale buyers with complex re-ordering workflows?
3 real searches · 1 real-search pass
B2B ecommerce wholesale buyer reordering workflow user research contextual inquiry Jobs to Be Done checkout UX discoveryGoogle ↗
OBSERVEDInstruction
Nielsen Norman Group contextual inquiry task analysis journey mapping user research methods workflowGoogle ↗
OBSERVEDReason
Baymard B2B checkout research reorder functionality wholesale ecommerceGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
B2B ecommerce wholesale buyer reordering workflow user research contextual inquiry Jobs to Be Done checkout UX discovery Google ↗
Nielsen Norman Group contextual inquiry task analysis journey mapping user research methods workflow Google ↗
Baymard B2B checkout research reorder functionality wholesale ecommerce Google ↗
- Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context · nngroup.com
- Task Analysis: Support Users in Achieving Their Goals · nngroup.com
- How to Conduct Research for Customer Journey Mapping · nngroup.com
- When to Use Context Methods: Field and Diary Studies · nngroup.com
- Explore platform · business.amazon.com
- Explore platform · shopify.com
- Explore platform · business.adobe.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
B2B ecommerce wholesale buyer reordering workflow user research contextual inquiry Jobs to Be Done checkout UX discovery OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Nielsen Norman Group contextual inquiry task analysis journey mapping user research methods workflow OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Baymard B2B checkout research reorder functionality wholesale ecommerce OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |