Compare the ROI of influencer-led brand awareness campaigns versus programmatic display ads for emerging direct-to-consumer skincare brands.
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Compare the ROI of influencer-led brand awareness campaigns versus programmatic display ads for emerging direct-to-consumer skincare brands.
3 real searches · 1 real-search pass
2025 influencer marketing ROI benchmark beauty skincare brand awareness measurement earned media value CAC studyGoogle ↗
OBSERVEDReason
programmatic display advertising benchmark viewability CTR conversion brand lift measurement 2025Google ↗
OBSERVEDReason
influencer marketing beauty industry consumer trust purchase behavior skincare 2025 reportGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 influencer marketing ROI benchmark beauty skincare brand awareness measurement earned media value CAC study Google ↗
programmatic display advertising benchmark viewability CTR conversion brand lift measurement 2025 Google ↗
influencer marketing beauty industry consumer trust purchase behavior skincare 2025 report Google ↗
- 2025 Beauty Marketing Study · tinuiti.com
- The beauty path to purchase is becoming more complex · emarketer.com
- Skincare influencers’ impact on purchase intention – brand image as mediator · sciencedirect.com
- 2025 AlixPartners Consumer Sentiment Index · alixpartners.com
- IPA | First-of-its-kind IPA data details strong ROI and long-term impact of Influencer Marketing · ipa.co.uk
- Digital advertising effectiveness · iabuk.com
- ANA Q4 2025 Programmatic Transparency Benchmark Shows Media Quality Is Now Driving Measurable Performance Outcomes | About the ANA · ana.net
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 influencer marketing ROI benchmark beauty skincare brand awareness measurement earned media value CAC study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
programmatic display advertising benchmark viewability CTR conversion brand lift measurement 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
influencer marketing beauty industry consumer trust purchase behavior skincare 2025 report OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |