Real ChatGPT answer · index seedouqEEWM8LF0completeMarketing and advertising · AI search and generative engine optimizationinformational
Our CMO wants to know why our brand name is absent from ChatGPT conversational search summaries, so how do I audit our digital PR and structured data today to fix this
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Our CMO wants to know why our brand name is absent from ChatGPT conversational search summaries, so how do I audit our digital PR and structured data today to fix this
4 real searches · 1 real-search pass
ChatGPT search brand visibility digital PR structured data recommendations changes 2026Google ↗
OBSERVEDOther / navigational
OpenAI ChatGPT search publisher guidance crawling OAI-SearchBot robots.txt citations search results 2026Google ↗
OBSERVEDOther / navigational
Google Search Central structured data organization schema sameAs article author guidelines 2026Google ↗
OBSERVEDOther / navigational
Bing Webmaster Guidelines IndexNow AI search visibility structured data entity SEO 2026Google ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
ChatGPT search brand visibility digital PR structured data recommendations changes 2026 Google ↗
OpenAI ChatGPT search publisher guidance crawling OAI-SearchBot robots.txt citations search results 2026 Google ↗
Google Search Central structured data organization schema sameAs article author guidelines 2026 Google ↗
Bing Webmaster Guidelines IndexNow AI search visibility structured data entity SEO 2026 Google ↗
- AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study] · semrush.com
- Semrush Releases Expanded 2026 AI Visibility Index, Analyzing 126 Million AI Search Prompts · semrush.com
- Article structured data guidance · developers.google.com
- Learn About Article Schema Markup | Google Search Central | Documentation | Google for Developers · developers.google.com
- Overview of OpenAI Crawlers · developers.openai.com
- Overview of OpenAI Crawlers · developers.openai.com
- Publishers and Developers - FAQ · help.openai.com
- Searching the web with ChatGPT · help.openai.com
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
ChatGPT search brand visibility digital PR structured data recommendations changes 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
OpenAI ChatGPT search publisher guidance crawling OAI-SearchBot robots.txt citations search results 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Search Central structured data organization schema sameAs article author guidelines 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Bing Webmaster Guidelines IndexNow AI search visibility structured data entity SEO 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |