What metrics should we track to measure the direct impact of our new employee advocacy initiative on organic search visibility and share of voice?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What metrics should we track to measure the direct impact of our new employee advocacy initiative on organic search visibility and share of voice?
1 real search · 1 real-search pass
employee advocacy social sharing SEO organic search visibility branded search backlinks measurement Google Search Central social signals ranking factorsGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
employee advocacy social sharing SEO organic search visibility branded search backlinks measurement Google Search Central social signals ranking factors Google ↗
- Social Signals & SEO: Do Shares + Likes Help You Rank Higher? · semrush.com
- Are Social Signals & Shares A Google Ranking Factor? · searchenginejournal.com