Real ChatGPT answer · index seedoqby4TAWwhocompleteBeauty and personal care · men's groomingbrand

What is the average cost of Murdock London mattifying clay and is it really better than drugstore brands for a clean everyday style?

ChatGPTgpt-61 query11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What is the average cost of Murdock London mattifying clay and is it really better than drugstore brands for a clean everyday style?
1 real search · 1 real-search pass
Murdock London Mattifying Clay price 2026 official size ingredients reviews vs drugstore hair clayGoogle ↗
OBSERVEDComparison

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigationalComparison100%ConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model).

Searches and sources

ChatGPT1 real searches · gpt-6
Murdock London Mattifying Clay price 2026 official size ingredients reviews vs drugstore hair clay Google ↗

Queries

1 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Murdock London Mattifying Clay price 2026 official size ingredients reviews vs drugstore hair clay
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1