Real ChatGPT answer · index seedoWUnSrNIxxEcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
How do generative engines choose which sources to cite in their answers, and how does our family crafts website get into those citation lists?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do generative engines choose which sources to cite in their answers, and how does our family crafts website get into those citation lists?
4 real searches · 1 real-search pass
official documentation how Google AI Overviews select sources search indexing helpful content structured data site ownersGoogle ↗
OBSERVEDInstruction
OpenAI search publisher documentation citations websites OAI-SearchBotGoogle ↗
OBSERVEDOther / navigational
Perplexity publisher documentation crawler citations search sourcesGoogle ↗
OBSERVEDOther / navigational
Microsoft Bing webmaster guidelines AI search citations contentGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
official documentation how Google AI Overviews select sources search indexing helpful content structured data site owners Google ↗
OpenAI search publisher documentation citations websites OAI-SearchBot Google ↗
Perplexity publisher documentation crawler citations search sources Google ↗
Microsoft Bing webmaster guidelines AI search citations content Google ↗
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.cn
- Publishers and Developers - FAQ · help.openai.com
- Overview of OpenAI Crawlers · developers.openai.com
- AI Performance · bing.com
- Introducing AI Performance in Bing Webmaster Tools Public Preview · blogs.bing.com
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
official documentation how Google AI Overviews select sources search indexing helpful content structured data site owners OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
OpenAI search publisher documentation citations websites OAI-SearchBot OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Perplexity publisher documentation crawler citations search sources OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Microsoft Bing webmaster guidelines AI search citations content OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |