how do I measure the curn in my product
Fan-out diagram
Seed → topic clusters → sub-queries, per model.
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classes come from the query-classifier (a local Laya model). 46 of 53 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
What the models actually searched
Each model answered the query with its own web search. These are the searches it ran, matched to the closest simulated query.
35 cited sources
- www.salesforce.com · www.salesforce.com
- assets.ctfassets.net · assets.ctfassets.net
- stripe.com · stripe.com
- stripe.com · stripe.com
- media.trustradius.com · media.trustradius.com
- stripe.com · stripe.com
- learn.seismic.com · learn.seismic.com
- assets.productplan.com · assets.productplan.com
- pages.twilio.com · pages.twilio.com
- www.nase.org · www.nase.org
- stripe.com · stripe.com
- stripe.com · stripe.com
- www.salesforce.com · www.salesforce.com
- stripe.com · stripe.com
- www.amplitude.com · www.amplitude.com
- blog.hubspot.com · blog.hubspot.com
- stripe.com · stripe.com
- www.openhelm.ai · www.openhelm.ai
- en.wikipedia.org · en.wikipedia.org
- en.wikipedia.org · en.wikipedia.org
- www.reddit.com · www.reddit.com
- www.reddit.com · www.reddit.com
- www.reddit.com · www.reddit.com
- www.reddit.com · www.reddit.com
- www.reddit.com · www.reddit.com
- www.reddit.com · www.reddit.com
- www.reddit.com · www.reddit.com
- www.techradar.com · www.techradar.com
- en.wikipedia.org · en.wikipedia.org
- www.reddit.com · www.reddit.com
- www.reddit.com · www.reddit.com
- stripe.com · stripe.com
- stripe.com · stripe.com
- stripe.com · stripe.com
- www.salesforce.com · www.salesforce.com
Semantic map
Every query placed by meaning (EmbeddingGemma 2, 256-d). Shaded regions are topics, nearby points are near-paraphrases, and a circle's size is how often the query came back.
Queries
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
how do i measure churn in my product REFORMULATION | Google ↗ AI Mode ↗ | The searcher wants a straightforward explanation of how to measure product churn. | Reason | how_to_steps | choosing a churn metric | 3x of 5 | |
how to measure product churn by signup cohort RELATED | Google ↗ AI Mode ↗ | The searcher wants to track churn among users who started using the product at the same time. | Consequence | how_to_steps | cohort churn analysis | 3x of 5 | |
what is customer churn also called customer attrition ENTITY EXPANSION | Google ↗ AI Mode ↗ | The searcher wants to understand what churn means and its alternative terminology. | Reason | glossary/definition | churn terminology | 2x of 5 | |
customer churn rate formula with a simple example REFORMULATION | Google ↗ AI Mode ↗ | The searcher wants the churn-rate formula demonstrated with numbers. | Instruction | web_article | churn rate formulas | 2x of 5 | |
customer churn vs revenue churn which should i measure COMPARATIVE | Google ↗ AI Mode ↗ | The searcher wants to choose between measuring lost customers and lost revenue. | Consequence | comparison_table | customer and revenue churn | 2x of 5 | |
customer churn rate calculator starting customers customers lost RELATED | Google ↗ AI Mode ↗ | The searcher wants to calculate churn by entering customer counts. | Consequence | calculator/tool | churn rate formulas | 2x of 5 | |
how to measure user churn in a product REFORMULATION | Google ↗ AI Mode ↗ | The searcher wants a practical process for measuring product churn. | Reason | how_to_steps | choosing a churn metric | 1x of 5 | |
how to measure churn in a product REFORMULATION | Google ↗ AI Mode ↗ | The searcher wants a practical overview of how to measure product churn. | Reason | how_to_steps | choosing a churn metric | 1x of 5 | |
what is product churn REFORMULATION | Google ↗ AI Mode ↗ | The searcher wants to understand what churn means for a product. | Reason | glossary/definition | churn terminology | 1x of 5 | |
what is product churn rate REFORMULATION | Google ↗ AI Mode ↗ | The searcher wants to understand what churn rate means in a product context. | Reason | glossary/definition | churn terminology | 1x of 5 | |
what is customer churn user churn and customer attrition ENTITY EXPANSION | Google ↗ AI Mode ↗ | The searcher wants to understand the terminology used to describe customers or users leaving a product. | Reason | glossary/definition | churn terminology | 1x of 5 | |
customer churn rate formula customers at start of period IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants the correct formula and denominator for customer churn. | Reason | web_article | churn rate formulas | 1x of 5 | |
customer churn rate formula customers lost divided by customers at start of period REFORMULATION | Google ↗ AI Mode ↗ | The searcher wants the standard customer churn formula and the correct denominator. | Reason | web_article | churn rate formulas | 1x of 5 | |
how to calculate customer churn rate formula REFORMULATION | Google ↗ AI Mode ↗ | The searcher wants the standard formula for calculating customer churn. | Instruction | how_to_steps | churn rate formulas | 1x of 5 | |
churn rate calculator 1000 starting customers 50 customers lost IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants a concrete example of calculating churn from customer counts. | Consequence | calculator/tool | churn rate formulas | 1x of 5 | |
monthly churn rate calculator with example RELATED | Google ↗ AI Mode ↗ | The searcher wants to calculate monthly churn and check the result against an example. | Instruction | calculator/tool | churn rate formulas | 1x of 5 | |
churn rate calculator 1000 starting customers 50 lost IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants a worked calculation using concrete customer counts. | Consequence | calculator/tool | churn rate formulas | 1x of 5 | |
monthly churn rate denominator starting customers and how to handle new customers IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to know which customers belong in a monthly churn calculation. | Reason | faq_page | churn rate formulas | 1x of 5 | |
does subscription churn happen at cancellation or when access expires IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to know which event should count as a customer leaving. | Consequence | faq_page | churn measurement conventions | 1x of 5 | |
monthly vs annual churn rate how to compare and convert COMPARATIVE | Google ↗ AI Mode ↗ | The searcher wants to choose a measurement period and understand how monthly and annual churn relate. | Comparison | comparison_table | churn measurement conventions | 1x of 5 | |
how to define a churned user inactivity threshold IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to decide how long a user must be inactive before counting as churned. | Reason | how_to_steps | inactivity-based churn definitions | 1x of 5 | |
do new customers count in churn rate denominator IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to know how customers acquired during the measurement period affect the calculation. | Yes / no | faq_page | churn measurement conventions | 1x of 5 | |
how to define churn for an app with no subscription inactivity threshold RELATED | Google ↗ AI Mode ↗ | The searcher wants to identify when an inactive app user should count as churned. | Reason | how_to_steps | inactivity-based churn definitions | 1x of 5 | |
what data do i need to calculate product churn rate IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants a list of the data required for a reliable churn calculation. | Reason | checklist | churn tracking data | 1x of 5 | |
how do i measure churn if my product has no subscriptions PERSONALIZED | Google ↗ AI Mode ↗ | The searcher wants a churn measurement approach suitable for a product without subscriptions. | Yes / no | how_to_steps | choosing a churn metric | 1x of 5 | |
should i measure product churn weekly monthly or annually RELATED | Google ↗ AI Mode ↗ | The searcher wants to choose an appropriate churn measurement period. | Reason | web_article | choosing a churn metric | 1x of 5 | |
how to measure churn by customer signup cohort RELATED | Google ↗ AI Mode ↗ | The searcher wants to compare churn among groups of customers who started at similar times. | Reason | how_to_steps | cohort churn analysis | 1x of 5 | |
customer churn rate vs revenue churn rate COMPARATIVE | Google ↗ AI Mode ↗ | The searcher wants to choose between measuring lost customers and lost revenue. | Reason | comparison_table | churn measurement conventions | 1x of 5 | |
how to define a churned user based on inactivity IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants a clear rule for deciding when an inactive user counts as churned. | Reason | checklist | inactivity-based churn definitions | 1x of 5 | |
saas mrr churn gross revenue churn net revenue churn definitions ENTITY EXPANSION | Google ↗ AI Mode ↗ | The searcher wants to understand recurring-revenue churn metrics for a subscription product. | Consequence | glossary/definition | customer and revenue churn | 1x of 5 | |
customer churn vs revenue churn gross vs net revenue churn COMPARATIVE | Google ↗ AI Mode ↗ | The searcher wants to identify whether to measure lost customers, lost revenue, or both. | Consequence | comparison_table | customer and revenue churn | 1x of 5 | |
how to define an inactive user as churned based on product usage frequency IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to set a meaningful inactivity threshold for behavioral churn. | Consequence | web_article | inactivity-based churn definitions | 1x of 5 | |
user churn vs customer churn vs revenue churn COMPARATIVE | Google ↗ AI Mode ↗ | The searcher wants to choose the churn metric that matches the product's users, accounts, or revenue. | Reason | comparison_table | customer and revenue churn | 1x of 5 | |
how to measure churn by signup cohort RELATED | Google ↗ AI Mode ↗ | The searcher wants to compare churn among groups of users who joined at different times. | Reason | how_to_steps | cohort churn analysis | 1x of 5 | |
churn rate vs retention rate how are they related COMPARATIVE | Google ↗ AI Mode ↗ | The searcher wants to understand how churn and retention measurements relate. | Reason | comparison_table | churn measurement conventions | 1x of 5 | |
how should i measure churn in my product if it has free users and no subscriptions PERSONALIZED | Google ↗ AI Mode ↗ | The searcher wants churn measurement guidance for a product without paid subscriptions. | Consequence | faq_page | choosing a churn metric | 1x of 5 | |
churn rate vs retention rate when are they complements COMPARATIVE | Google ↗ AI Mode ↗ | The searcher wants to understand how churn and retention relate under consistent measurement definitions. | Comparison | web_article | churn measurement conventions | 1x of 5 | |
what data and events do i need to track product churn IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to know what customer records and product events are needed to calculate churn. | Consequence | checklist | churn tracking data | 1x of 5 | |
gross revenue churn net revenue churn and net revenue retention definitions ENTITY EXPANSION | Google ↗ AI Mode ↗ | The searcher wants to distinguish common revenue-based churn metrics. | Consequence | glossary/definition | customer and revenue churn | 1x of 5 | |
how do i choose a churn metric for my product based on its business model PERSONALIZED | Google ↗ AI Mode ↗ | The searcher wants to select a churn definition suited to their own product. | Instruction | how_to_steps | choosing a churn metric | 1x of 5 | |
gross revenue churn vs net revenue churn formula RELATED | Google ↗ AI Mode ↗ | The searcher wants to distinguish revenue lost from revenue changes that also include customer expansion. | Comparison | comparison_table | customer and revenue churn | 1x of 5 | |
saas gross revenue churn and net revenue churn formulas ENTITY EXPANSION | Google ↗ AI Mode ↗ | The searcher wants to understand standard revenue churn metrics used for subscription software. | Consequence | web_article | customer and revenue churn | 1x of 5 | |
what user events and customer data do i need to track product churn RELATED | Google ↗ AI Mode ↗ | The searcher wants to know which data must be collected before churn can be measured. | Reason | checklist | churn tracking data | 1x of 5 | |
how to count reactivated users and new customers in churn rate IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to avoid counting errors when customers join or return during the measurement period. | Consequence | faq_page | cohort churn analysis | 1x of 5 | |
Mixpanel Amplitude retention analysis measure user churn ENTITY EXPANSION | Google ↗ AI Mode ↗ | The searcher wants to understand how common product analytics platforms support churn measurement. | Reason | code_samples/docs | cohort churn analysis | 1x of 5 | |
how do i measure churn if my product is a free app PERSONALIZED | Google ↗ AI Mode ↗ | The searcher wants measurement guidance tailored to a product without paid subscriptions. | Yes / no | how_to_steps | choosing a churn metric | 1x of 5 | |
how can i measure churn in my product if it has no subscriptions PERSONALIZED | Google ↗ AI Mode ↗ | The searcher wants a churn measurement approach suited to a product without subscriptions. | Consequence | how_to_steps | choosing a churn metric | 1x of 5 | |
churn rate vs retention rate when do they add up to 100 percent COMPARATIVE | Google ↗ AI Mode ↗ | The searcher wants to understand how churn and retention relate under consistent measurement definitions. | Comparison | faq_page | churn measurement conventions | 1x of 5 | |
data needed to measure product churn tracking checklist IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to know which identifiers, dates, and events must be recorded to measure churn reliably. | Consequence | checklist | churn tracking data | 1x of 5 | |
sql query to calculate monthly user churn from activity events ENTITY EXPANSION | Google ↗ AI Mode ↗ | The searcher wants an implementation example for calculating churn from product analytics data. | Consequence | code_samples/docs | churn tracking data | 1x of 5 | |
how to choose an inactivity window for product user churn IMPLICIT | Google ↗ AI Mode ↗ | The searcher wants to decide how long a user must be inactive before being counted as churned. | Reason | web_article | inactivity-based churn definitions | 1x of 5 | |
how to measure user churn with retention reports in amplitude or mixpanel RELATED | Google ↗ AI Mode ↗ | The searcher wants to implement churn measurement using a product analytics platform. | Reason | how_to_steps | cohort churn analysis | 1x of 5 |
Tokens & cost
What this run used on your API keys, per model and step.
| Model | What | Requests | Input tokens | Output tokens | Web searches | Est. cost |
|---|---|---|---|---|---|---|
| gpt-6.1-sol | Real-search passes | 1 | 8,733 | 47175 thinking | 1 | $0.032 |
| gpt-6.1-sol | Simulated passes | 5 | 2,975 | 7,8041,238 thinking | — | $0.084 |
| gpt-6-luna | Naming clusters | 1 | 721 | 110 | — | $0.0001 |
| Total | 7 | 12,429 | 8,385 | 1 | $0.116 | |
Billed to your own API keys. Estimated from the providers' list prices (checked 2026-10-30); output includes thinking tokens. Free tiers, caching and retries can make your bill differ. OpenAI bills the web search content it reads as input tokens.
Passes
Does another pass still surface new queries? A flattening curve means the fan-out has stabilised.
| Model | Pass | Target | Generated | Seconds | Tokens (in / out) | Notes |
|---|---|---|---|---|---|---|
| gpt-6.1-sol · real search | 1 | — | 1 | 15.6 | 8,733 / 471 · 1 searches | |
| gpt-6.1-sol | 1 | 12 | 12 | 27.3 | 595 / 1,479 | |
| gpt-6.1-sol | 2 | 12 | 12 | 24.4 | 595 / 1,505 | |
| gpt-6.1-sol | 3 | 12 | 12 | 25.4 | 595 / 1,503 | |
| gpt-6.1-sol | 4 | 12 | 12 | 31.8 | 595 / 1,683 | |
| gpt-6.1-sol | 5 | 12 | 12 | 30.2 | 595 / 1,634 |