Real ChatGPT answer · index seednnVBaojpHrIcompleteMarketing and advertising · AI search and generative engine optimizationinformational
What are the main ranking factors that AI search engines look at compared to the old Google algorithm rules
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the main ranking factors that AI search engines look at compared to the old Google algorithm rules
1 real search · 1 real-search pass
Google Search Central ranking systems helpful content links page experience structured data AI Overviews documentation; OpenAI ChatGPT search publisher crawling citations documentation; Microsoft Bing webmaster guidelines AI search grounding contentGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Search Central ranking systems helpful content links page experience structured data AI Overviews documentation; OpenAI ChatGPT search publisher crawling citations documentation; Microsoft Bing webmaster guidelines AI search grounding content Google ↗
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · developers.google.com
Queries
1 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central ranking systems helpful content links page experience structured data AI Overviews documentation; OpenAI ChatGPT search publisher crawling citations documentation; Microsoft Bing webmaster guidelines AI search grounding content OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |