Real ChatGPT answer · index seedniOyCLkIqSscompleteMarketing and advertising · local marketingcomparison
Compare the current CPM of Lamar digital billboards in downtown Austin versus static placements on I-35 for a regional home services firm.
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Compare the current CPM of Lamar digital billboards in downtown Austin versus static placements on I-35 for a regional home services firm.
1 real search · 1 real-search pass
Lamar Advertising Austin TX digital billboard downtown Austin rates CPM static billboard I-35 2026 traffic impressions pricingGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Lamar Advertising Austin TX digital billboard downtown Austin rates CPM static billboard I-35 2026 traffic impressions pricing Google ↗
- DOOH Advertising in Austin, Texas: 2026 Pricing, Venues & Buying Guide · adquick.com
- Austin Billboard Rates (2026): Costs, the Sign Ban, Round Rock and More · oohguide.com
- CPM Calculator: Cost Per Thousand Impressions (Free, 2026) · oohguide.com
- Lamar Austin inventory and pricing browser · ib.lamar.com
- Lamar Advertising · lamar.com
- Billboard Advertising in Austin, TX — Outdoor Media · getlavery.com