How do I set up first-touch versus last-touch marketing ROI attribution in Google Analytics 4 for our lead generation forms?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I set up first-touch versus last-touch marketing ROI attribution in Google Analytics 4 for our lead generation forms?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 attribution first user source last click attribution model key events custom dimensions documentation lead generation generate_lead Google ↗
GA4 BigQuery export traffic source first user source session source attribution documentation Google Google ↗
- Scopes of traffic-source dimensions · support.google.com
- Change the reporting attribution model for key events · support.google.com
- Scopes of traffic-source dimensions · support.google.com
- Select attribution settings · support.google.com
- Events | Google Analytics | Google for Developers · developers.google.com
- Recommended events | Google Analytics | Google for Developers · developers.google.com
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
- BigQuery Export schema · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 attribution first user source last click attribution model key events custom dimensions documentation lead generation generate_lead OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
GA4 BigQuery export traffic source first user source session source attribution documentation Google OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |