Real ChatGPT answer · index seedn44ouRV6rQQcompleteMarketing and advertising · web analyticsinformational
I want to move beyond the default last click setting, so how do I go about setting up custom attribution models without losing historical data?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I want to move beyond the default last click setting, so how do I go about setting up custom attribution models without losing historical data?
1 real search · 1 real-search pass
Google Analytics 4 custom attribution models historical data last click attribution model changes 2026Google ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 custom attribution models historical data last click attribution model changes 2026 Google ↗
- Select attribution settings · support.google.com
- Change the reporting attribution model for key events · support.google.com