Can you recommend top academic papers on Disney brand loyalty tactics and their application to modern subscription services?
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The searches the AI actually ran for this prompt.
SEED QUERY
Can you recommend top academic papers on Disney brand loyalty tactics and their application to modern subscription services?
3 real searches · 1 real-search pass
Disney brand loyalty theme parks customer loyalty academic journal brand community emotional attachment storytelling experiential marketingGoogle ↗
OBSERVEDReason
Disney+ subscription loyalty churn retention academic research subscription services customer engagement personalization switching costsGoogle ↗
OBSERVEDConsequence
brand loyalty subscription business models customer retention academic literature relationship marketing customer engagement journalGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Disney brand loyalty theme parks customer loyalty academic journal brand community emotional attachment storytelling experiential marketing Google ↗
Disney+ subscription loyalty churn retention academic research subscription services customer engagement personalization switching costs Google ↗
brand loyalty subscription business models customer retention academic literature relationship marketing customer engagement journal Google ↗
- 10.3983/twc.2023.2195 · doi.org
- Welcome to the magic: Exploring identification, behavior, socialization, and rivalry among fans of Disney’s theme parks · journal.transformativeworks.org
- journal.transformativeworks.org · journal.transformativeworks.org
- 10.1080/10548408.2017.1343704 · doi.org
- "Self-Congruity and Flow as Antecedents of Attitude and Loyalty Towards" by Xiaoxiao Fu, Juhee Kang et al. · stars.library.ucf.edu
- Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand: Journal of Travel & Tourism Marketing: Vol 34 , No 9 · tandfonline.com
- Read the research · digitalcommons.memphis.edu
- "Tales from Cinderella Castle: Examining fandom and rivalry within Disn" by Cody T. Havard, Daniel L. Wann et al. · digitalcommons.memphis.edu
- 10.1016/j.tmp.2019.06.004 · doi.org
- Pirates, ghosts and customer loyalty – Reviewing the dark ride experience · sciencedirect.com
- 10.1177/14614448241230923 · doi.org
- Technology is a wish your heart makes: How Disney harnesses practical magic discourse to legitimize MyMagic+ - Kelley Cotter, Priya Kumar, Ankolika De, Ryan Tan, 2025 · journals.sagepub.com
- Technology is a wish your heart makes: How Disney harnesses practical magic discourse to legitimize MyMagic+ - Kelley Cotter, Priya Kumar, Ankolika De, Ryan Tan, 2025 · journals.sagepub.com
- 10.1080/14241277.2022.2089991 · doi.org
- The Impacts of Service Quality, Perceived Value, and Social Influences on Video Streaming Service Subscription: International Journal on Media Management: Vol 24 , No 2 · tandfonline.com
- The Impacts of Service Quality, Perceived Value, and Social Influences on Video Streaming Service Subscription: International Journal on Media Management: Vol 24, No 2 · tandfonline.com
- 10.1016/j.jretconser.2023.103689 · doi.org
- The study of brand loyalty and switching cost on OTT bundled service choice: Focusing on reference-dependent preferences in the saturated market · sciencedirect.com
- The study of brand loyalty and switching cost on OTT bundled service choice: Focusing on reference-dependent preferences in the saturated market · sciencedirect.com
- 10.1016/j.jbusres.2024.114638 · doi.org
- The effect of subscriptions on customer engagement · sciencedirect.com
- 10.1007/s10824-020-09391-3 · doi.org
- Content valuation strategies for digital subscription platforms | Journal of Cultural Economics · link.springer.com
- 10.1016/j.jretconser.2022.103212 · doi.org
- Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries · sciencedirect.com
- 10.1016/j.jretconser.2025.104624 · doi.org
- Do satisfaction and satiation both drive immediate and delayed subscription cancellation? Implications for subscription video-on-demand services · sciencedirect.com
- 10.1016/j.jretconser.2025.104440 · doi.org
- The impact of relationship strategy on customer engagement in paid membership programs · sciencedirect.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Disney brand loyalty theme parks customer loyalty academic journal brand community emotional attachment storytelling experiential marketing OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Disney+ subscription loyalty churn retention academic research subscription services customer engagement personalization switching costs OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
brand loyalty subscription business models customer retention academic literature relationship marketing customer engagement journal OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |