How do organic search click-through rates typically deviate from paid search click-through rates across different stages of the buyer journey?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do organic search click-through rates typically deviate from paid search click-through rates across different stages of the buyer journey?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
organic vs paid search click through rate buyer journey funnel informational commercial transactional study benchmarks CTR Google ↗
Google organic search click through rate position study paid search CTR industry benchmarks buyer intent Google ↗
- Clickthrough Rates (CTR) for Organic vs Paid Search · firstpagesage.com
- Clickthrough Rates (CTRs) by Industry: 2025 Report · firstpagesage.com
- Digital Benchmarks by Industry: PPC · wordstream.com
- Impact of Organic Ranking on Ad Click Incrementality · research.google
- Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads · research.google
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
organic vs paid search click through rate buyer journey funnel informational commercial transactional study benchmarks CTR OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google organic search click through rate position study paid search CTR industry benchmarks buyer intent OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |