Real ChatGPT answer · index seedmrZvmoU8CRgcompleteMarketing and advertising · brandinginformational
How did Pepsi handle the public reaction to past logo changes, and how should I manage customer feedback if we update our logo?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How did Pepsi handle the public reaction to past logo changes, and how should I manage customer feedback if we update our logo?
1 real search · 1 real-search pass
Pepsi logo redesign history public reaction 1987 2008 2023 backlash branding responseGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Pepsi logo redesign history public reaction 1987 2008 2023 backlash branding response Google ↗
- PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era · pepsico.com
- Pepsi global redesign · pepsico.com
- Why Pepsi's 15-year-old rebrand is still the stuff of internet ridicule · fortune.com
- What makes a logo like Pepsi's feel 'normal'? · fastcompany.com