How do podcast hosting platforms calculate unique downloads versus total listens and which company currently offers the most accurate analytics dashboard
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do podcast hosting platforms calculate unique downloads versus total listens and which company currently offers the most accurate analytics dashboard
2 real searches · 1 real-search pass
2026 podcast hosting analytics dashboard accuracy IAB Tech Lab Podcast Measurement Guidelines certified hosting platforms downloads unique listeners analytics comparisonGoogle ↗
OBSERVEDComparison
IAB Tech Lab Podcast Measurement Technical Guidelines 2.2 unique downloads IP user agent 24 hoursGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 podcast hosting analytics dashboard accuracy IAB Tech Lab Podcast Measurement Guidelines certified hosting platforms downloads unique listeners analytics comparison Google ↗
IAB Tech Lab Podcast Measurement Technical Guidelines 2.2 unique downloads IP user agent 24 hours Google ↗
- Podcast Measurement Technical Guidelines · iabtechlab.com
- Podcast-Technical-Measurement/PTM-Guidelines_v2.3.md at main · IABTechLab/Podcast-Technical-Measurement · github.com
- iab. Digital Audio Measurement Guide · iab.com
- IAB Tech Lab: Compliant Companies by Program · iabtechlab.com
- Analytics FAQs · help.captivate.fm
- How to choose a podcast analytics tool · 4analytics.com
- Captivate website · captivate.fm
- How does Acast measure podcast download data? (IAB 2.2) · learn.acast.com
- Acast website · acast.com
- CoHost website · cohostpodcasting.com
- Buzzsprout website · buzzsprout.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 podcast hosting analytics dashboard accuracy IAB Tech Lab Podcast Measurement Guidelines certified hosting platforms downloads unique listeners analytics comparison OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
IAB Tech Lab Podcast Measurement Technical Guidelines 2.2 unique downloads IP user agent 24 hours OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |