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What do recent industry reports say about healthy agency profit margins for boutique firms offering both SEO and paid media

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What do recent industry reports say about healthy agency profit margins for boutique firms offering both SEO and paid media
2 real searches · 1 real-search pass
2025 2026 digital marketing agency industry report net profit margin benchmark boutique SEO PPC agency profitability Promethean ResearchGoogle ↗
OBSERVEDReason
SEO agency profit margin benchmark paid media agency gross margin net profit 2025 reportGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparisonConsequenceReason100%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
2025 2026 digital marketing agency industry report net profit margin benchmark boutique SEO PPC agency profitability Promethean Research Google ↗
SEO agency profit margin benchmark paid media agency gross margin net profit 2025 report Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2025 2026 digital marketing agency industry report net profit margin benchmark boutique SEO PPC agency profitability Promethean Research
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1
SEO agency profit margin benchmark paid media agency gross margin net profit 2025 report
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1