Real ChatGPT answer · index seedmBSZrSCrlewcompleteMarketing and advertising · influencer marketingcommercial

I am negotiating a monthly retainer fee with a TikTok creator today. What is the current industry standard rate for someone with one hundred thousand engaged followers?

ChatGPTgpt-61 query11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
I am negotiating a monthly retainer fee with a TikTok creator today. What is the current industry standard rate for someone with one hundred thousand engaged followers?
1 real search · 1 real-search pass
2026 TikTok influencer marketing rate benchmarks 100k followers sponsored post monthly retainer rates engagementGoogle ↗
OBSERVEDConsequence

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigationalComparisonConsequence100%ReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT1 real searches · gpt-6
2026 TikTok influencer marketing rate benchmarks 100k followers sponsored post monthly retainer rates engagement Google ↗

Queries

1 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2026 TikTok influencer marketing rate benchmarks 100k followers sponsored post monthly retainer rates engagement
OBSERVED
Google ↗
AI Mode ↗
—Consequence——1x
of 1