Real ChatGPT answer · index seedlrMRDLtKlh8completeMarketing and advertising · affiliate marketinghowto
Can you explain how to read the Facebook ads manager metrics like ROAS and CTR so I know whether to turn an ad off or keep scaling it?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you explain how to read the Facebook ads manager metrics like ROAS and CTR so I know whether to turn an ad off or keep scaling it?
1 real search · 1 real-search pass
Meta Ads Manager definitions outbound CTR link click-through rate ROAS purchases attribution official Meta business helpGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Meta Ads Manager definitions outbound CTR link click-through rate ROAS purchases attribution official Meta business help Google ↗
- Review Ad Performance in Meta Business Suite on Desktop · z-p4-lookaside.fbsbx.com
- Marketing Attribution Analytics · developers.meta.com
- Understanding and optimizing your ad campaign · developers.meta.com