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Does optimizing landing page quality score actually lower our cost per click enough to justify pausing our Google Performance Max campaigns?

ChatGPTgpt-63 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Does optimizing landing page quality score actually lower our cost per click enough to justify pausing our Google Performance Max campaigns?
3 real searches · 1 real-search pass
Google Ads Performance Max Quality Score landing page experience CPC official Google Ads helpGoogle ↗
OBSERVEDOther / navigational
Google Ads Quality Score diagnostic tool not used in ad auction officialGoogle ↗
OBSERVEDOther / navigational
Performance Max landing page experience quality score official Google AdsGoogle ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigational100%ComparisonConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
Google Ads Performance Max Quality Score landing page experience CPC official Google Ads help Google ↗
Google Ads Quality Score diagnostic tool not used in ad auction official Google ↗
Performance Max landing page experience quality score official Google Ads Google ↗

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Ads Performance Max Quality Score landing page experience CPC official Google Ads help
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Google Ads Quality Score diagnostic tool not used in ad auction official
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Performance Max landing page experience quality score official Google Ads
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1