Real ChatGPT answer · index seedlKWCEyxxqNgcompleteMarketing and advertising · marketing agenciesbrand
We need to vet three new programmatic ad networks today, what red flags should we look for in their viewability metrics and floor pricing?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We need to vet three new programmatic ad networks today, what red flags should we look for in their viewability metrics and floor pricing?
1 real search · 1 real-search pass
programmatic advertising viewability MRC standards floor prices auction bid shading invalid traffic publisher ad tech guidanceGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
programmatic advertising viewability MRC standards floor prices auction bid shading invalid traffic publisher ad tech guidance Google ↗
- MRC Digital Advertising Auction Transparency Standards FINAL · mediaratingcouncil.org
- MRC Digital Advertising Auction Transparency Standards FINAL · s3.amazonaws.com
- 11. Measurability, Viewability, and Invalid Traffic · ppc.land