My web analytics numbers do not match my ad platform clicks at all and I need a beginner-friendly guide to fix this discrepancy.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
My web analytics numbers do not match my ad platform clicks at all and I need a beginner-friendly guide to fix this discrepancy.
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 Google Ads clicks sessions discrepancy auto-tagging landing page redirects consent mode documentation Google ↗
Google Analytics 4 debugview tag assistant troubleshoot tracking installation documentation Google ↗
- Clicks and Sessions Discrepancy for Google Ads and Google Analytics: Troubleshoot · support.google.com
- Tag Assistant · tagassistant.google.com
- a guide to verifying your GA4 setup · developers.google.com
- Monitor events in DebugView · support.google.com
- Clicks and Sessions Discrepancy for Google Ads and Google Analytics: Troubleshoot · support.google.com
- PageSpeed Insights · pagespeed.web.dev
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 Google Ads clicks sessions discrepancy auto-tagging landing page redirects consent mode documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 debugview tag assistant troubleshoot tracking installation documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |