Real ChatGPT answer · index seedkNXWKWd5e70completeMarketing and advertising · AI search and generative engine optimizationinformational
Why did our organic click-through rates tank after AI Overviews appeared for our best-performing keywords, and how do we pivot our content strategy without spending anything?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why did our organic click-through rates tank after AI Overviews appeared for our best-performing keywords, and how do we pivot our content strategy without spending anything?
3 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central AI Overviews website traffic clicks impressions CTR guidance Search Console 2025 Google ↗
Pew Research Center Google AI Overviews clicks websites study 2025 Google ↗
Ahrefs study AI Overviews organic click through rate 2025 Google ↗
- Update: AI Overviews Reduce Clicks by 58% · ahrefs.com
- Update: AI Overviews Reduce Clicks by 58% · ahrefs.com
- Do people click on links in Google AI summaries? · pewresearch.org
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- What are impressions, position, and clicks? · support.google.com
- AI in Search: Driving more queries and higher quality clicks · blog.google
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central AI Overviews website traffic clicks impressions CTR guidance Search Console 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Pew Research Center Google AI Overviews clicks websites study 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Ahrefs study AI Overviews organic click through rate 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |