Real ChatGPT answer · index seedk0kzyAAMaDocompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Is the Google Search generative experience impact on click-through rates affecting informational websites more than transactional websites based on recent industry reports?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is the Google Search generative experience impact on click-through rates affecting informational websites more than transactional websites based on recent industry reports?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2025 2026 industry reports Google AI Overviews impact organic click-through rates informational vs transactional websites study CTR Google ↗
Google AI Overviews click through rate impact informational queries transactional commercial intent 2025 report Google ↗
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- The Great Declick: What AI-Era Search Did to B2B Click-Through Rates · gogreymatter.com
- AI Overviews are expanding across commercial intent search [Study] · semrush.com
- AI in Search: Driving more queries and higher quality clicks · blog.google
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 industry reports Google AI Overviews impact organic click-through rates informational vs transactional websites study CTR OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google AI Overviews click through rate impact informational queries transactional commercial intent 2025 report OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |