Our legacy brand feels completely outdated compared to our new tech competitors, so what is a rapid diagnostic process I can run today to figure out what needs a total overhaul?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Our legacy brand feels completely outdated compared to our new tech competitors, so what is a rapid diagnostic process I can run today to figure out what needs a total overhaul?
1 real search · 1 real-search pass
brand audit framework brand positioning customer perception competitive differentiation visual identity digital experienceGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
brand audit framework brand positioning customer perception competitive differentiation visual identity digital experience Google ↗
- Brand Audit: Editable Brand Strategy & Identity Audit Template | AAMA – American Advertising and Marketing Association · americanadvertisingandmarketingassociation.org
- Brand Audit: How-To Guide & 10-Step Checklist · frontify.com
- Brand Audit Framework: Find What Isn’t Working · watsoncreative.com