Real ChatGPT answer · index seedjnRljSrLNI0completeMarketing and advertising · AI search and generative engine optimizationhowto
What is the exact JSON LD schema markup template we should implement on our case study pages today to maximize the chances of being pulled into AI generated summary boxes.
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the exact JSON LD schema markup template we should implement on our case study pages today to maximize the chances of being pulled into AI generated summary boxes.
3 real searches · 1 real-search pass
Google Search Central structured data AI Overviews no special schema markup Article structured data documentation 2026Google ↗
OBSERVEDOther / navigational
Schema.org CaseStudy type CreativeWork Article JSON-LDGoogle ↗
OBSERVEDOther / navigational
Bing webmaster guidelines AI search structured data JSON-LD case studiesGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central structured data AI Overviews no special schema markup Article structured data documentation 2026 Google ↗
Schema.org CaseStudy type CreativeWork Article JSON-LD Google ↗
Bing webmaster guidelines AI search structured data JSON-LD case studies Google ↗
- Open Rich Results Test · search.google.com
- Open Schema Markup Validator · validator.schema.org
- Open Search Console · search.google.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.cn
- Marking Up Your Site with Structured Data · bing.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central structured data AI Overviews no special schema markup Article structured data documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Schema.org CaseStudy type CreativeWork Article JSON-LD OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Bing webmaster guidelines AI search structured data JSON-LD case studies OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |