Why are Google Ads showing up as direct traffic in my web analytics and how can I fix this attribution issue today?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why are Google Ads showing up as direct traffic in my web analytics and how can I fix this attribution issue today?
3 real searches · 1 real-search pass
site:support.google.com/google-ads auto-tagging GCLID Google Analytics 4 direct traffic troubleshootingGoogle ↗
OBSERVEDOther / navigational
site:support.google.com/analytics Google Ads linking auto-tagging GA4 attribution landing page redirects GCLIDGoogle ↗
OBSERVEDOther / navigational
developers.google.com/tag-platform/security/guides consent mode analytics advertising attribution Google Ads GA4Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
site:support.google.com/google-ads auto-tagging GCLID Google Analytics 4 direct traffic troubleshooting Google ↗
site:support.google.com/analytics Google Ads linking auto-tagging GA4 attribution landing page redirects GCLID Google ↗
developers.google.com/tag-platform/security/guides consent mode analytics advertising attribution Google Ads GA4 Google ↗
- Tag your Google Ads final URLs · support.google.com
- About auto-tagging · support.google.com
- Clicks and Sessions Discrepancy for Google Ads and Google Analytics: Troubleshoot · support.google.com
- Troubleshoot: Website redirects are losing click data · support.google.com
- Connect Google Ads to Google Analytics · support.google.com
- Missing Google Ads data in Google Analytics property · support.google.com
- Set up consent mode on websites | Tag Platform | Google for Developers · developers.google.com
- Consent mode overview | Tag Platform | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
site:support.google.com/google-ads auto-tagging GCLID Google Analytics 4 direct traffic troubleshooting OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
site:support.google.com/analytics Google Ads linking auto-tagging GA4 attribution landing page redirects GCLID OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
developers.google.com/tag-platform/security/guides consent mode analytics advertising attribution Google Ads GA4 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |